For Axpo, the largest Swiss electricity producer and international pioneer in energy trading and the marketing of solar and wind power, we pitched the development of an organic social media presence for Instagram, with the potential to expand to other channels. The goal? To create an authentic and consistent presence that strengthens the brand for the long term.
After winning the pitch, we took full ownership: from monthly content planning and concept development to execution on Instagram - and occasionally across other channels as well. We further refined Axpo’s brand identity and developed a comprehensive playbook, establishing the foundation for a sustainable and long-term social media presence. And the best part? This is just the beginning - there’s much more to come!