Suva, Switzerland's largest accident insurer, aims to help its approximately two million insured individuals organize their leisure time safely in the long term - without any finger-pointing. We were tasked with reaching the target audience through social media.
Since 2023, we've been collaborating with Suva to promote its prevention messages across social media platforms. Our approach is to deliver content that’s snackable and informative. Crucially, communication is always conducted on eye-level with the audience. We actively engage with the community - and with Suva itself - by incorporating authentic Suva representatives in our videos and sharing real-life stories.
Alongside regular content on Facebook, Instagram, LinkedIn, and TikTok, we run seasonal campaigns that focus on topics like bike and boat safety, as well as workplace and school accident prevention. After all, everyone knows: Safety first!