Clyde

How do you promote e-cars when news of an “electricity shortage” is dominating the headlines?

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Swiss e-car subscription provider Clyde came to us with this challenge. Our answer? Go all-in and create an electrifying winter campaign.

With the campaign tagline “Because the future doesn't last just one winter,” we highlighted Clyde’s pioneering role in the automotive sector. To capture the essence of the claim and evoke a winter vibe, we staged e-cars against the stunning backdrop of the Swiss mountains. The photo and video shoots produced several dozen digital assets that reinforced the future-focused message, which were then distributed across Google, Meta, and TikTok. Additionally, we created a content pool for Clyde’s social media team to continue leveraging.

“With Andy Was Right, we implemented a wealth of new content in a very short time, seamlessly aligning with our always-on communication. Thanks to their deep understanding of social formats, we were able to experiment with new channels, such as TikTok, in this campaign.” - Renato Späni, Head of Marketing, Clyde