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A fisherman meets an Andy... What sounds like the beginning of a bad joke is actually a really powerful pill.
To strengthen the brand's presence among younger audiences, Fisherman's Friend tasked us with reimagining its social media channels. The goal was to highlight the brand’s core value of strength while also engaging with topics like pop culture, Switzerland, gaming, and sport.
Since 2019, we're managing Fisherman’s Friend’s presence across TikTok, Instagram, and Facebook. Our multi-stage strategic approach began with a high output of content - around 30 pieces per month - to compensate for the brand’s prior lack of visibility on social media. This was paired with targeted social ads to ensure the necessary reach.
The result? Fisherman’s Friend quickly shot up the ranks to become one of the top 10 up-and-coming Swiss brands on TikTok. Another highlight: custom-designed Instagram filters. By combining interactive, organic posts with well-targeted ads, we’ve fostered continuous community growth, making it almost a guarantee that consumers will reach for a sachet at checkout.
