Flatfox, a Swiss platform for renting and selling properties, opens the doors to thousands of apartments, houses, and shared spaces across Switzerland.
However, one door had remained closed to the platform itself: the door to Gen Z. What was needed was a TikTok account - and a strategy for a successful launch.
In just one month, we developed a comprehensive TikTok strategy for Flatfox’s entry into this vibrant social media landscape. We created easy-to-implement templates for various video formats, enabling the two-person Flatfox social media team to produce short videos independently moving forward. The content resonated strongly with the target audience, with the first videos already racking up several million views.