RTR

Radiotelevisiun Svizra Rumantscha (RTR), part of SRG SSR, presented us with a special brief.

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To address the emotional needs of Rhaeto-Romanic people working in German-speaking Switzerland and missing their homeland, we were tasked with creating a content format for the RTR player that would help strengthen their sense of home and connection.

We produced six customized videos on themes that resonate deeply with the target group's attachment to their roots: Culinary (An Alpöhi cooks in his hut in Breil/Brigels), On the road (Train ride from Landquart to St. Moritz), Tradition (Alpine procession), Crafts (Carving wooden sculptures), Nature (Drone flight over the Grisons landscape) and Sport (Snow groomers in the ski resorts). The 30-40 minute slow streams, which can also be used as screensavers, convey a sense of security and tranquillity. They are designed to ease the longing for home while providing an authentic and emotionally resonant experience.

‍Here you can find the slowstreams in full-length.